For a lot of people football means coming together as a family or a group of friends and watching the game on TV. For some its a game played outside in the summers. Some people I know are fanatical about the game. Some friends of mine even take leave from work.
I'll Never Understand this fascination! :)
Any sport commercialised thus repels me. I guess in a way I'm being la-de-da and old school. But football .. (or should I call it Soccer)... today isnt football anymore!! Its shoes, beer brands, supermodels, shaving blades, burger joints and credit cards. I agree its not as commercialised as cricket.. or Religion for that matter, but the thrill of watching 2 teams battle it out flies away with the wind near the goalpost when you realise the amount of people(read brands) profiting from you watching that 1 game!
Innovate?
Ironic?
I do have one vivid memory of the World Cup from 2002 when Brazil beat Germany. It was a great game. But I dont think Im gonna be that excited this year, when brazil wins the world cup. *wink*
The whole world seems to be going completely nuts about this game. Statistics say everyone is gonna be watching the matches. Newspapers have nothing else to write about. Television channels are belting football news. Even the tv at the barber shop will only play football. Sigh.
Anyways, Namma Bangalooru isnt any less when it comes to innovative ideas to promote the game.. (or a show brand?) Take a look at some photogtraphs I got of my XDA-II this morning. This car was parked on Brigade road outside the Nike showroom.
I thought the idea was brilliant and the execution fantastic. A real treat for sour eyes.
Tell me what u think!
If your in Bangalore, make sure you go take a look. Its bound to be there for a few more days. And happy football (read brand) watching.
