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Sunday, July 01, 2007

Radio One Fm 94.3 - Masti Fataafat!

Phew! Has Life changed in the last 1 year OR WHAT!! After all change is the most inevitable constant isnt it?

Over the last 1 year there has been so many things that have changed in my life. Work and otherwise. Its been a while since I blogged, so ive always thought its ideal to blog when one has a new perspective to life... and a burden in his heart to share!

Ive Shifted Houses, Ive got my apprisals, Ive bought a new car, Ammu moved to Brazil, Mine and Ammu's marriage date has got tentatively fixed, Ive stopped partying (too much), I'm addicted to Skype, Ive travelled a lot, Ive become more spiritual, my roles at work have changed....

Yes, Im still With Radio One - Bangalore ... As Programming Manager. On May 15th this year I completed 1 year with this enterprise! That itself is no mean acheivement!!! (Especially for the wavering mind and lustful soul of a mad fella like me!!) So Congrats to Me! :)

After working in the private Radio Space for more than a year now, ive realised how government radio functions so differently! This last 14 months has taught me more about Radio than my 6 years with AIR.

The journey's been memorable and exciting and learning's been immense! Radio One has turned me from a Radio Baby to a Radio Teenager!! And hope im not as gawky as I think I am!

But This rule of Change that we were just peeping into obviously applies to Radio One too!
This is the age of fast food , fast money, fast cars and fast everything. Every research seems to indicate that radio is a ‘snacking’ medium, where the captive attention span of a listener on an average is only 20mins. To the ears of a click happy, remote wielding radio listener, the faster and smoother his listening experience is, the higher the chances of him staying tuned on. Stickiness today comes with a tag, and Radio one has its finger on what exactly ticks the listener.

Radio One prides itself on being the First station in the country to introduce a brand new format - the 20 minute Radio Experience. Today its all about "Quick Entertainment" Radio One invites its listeners to visit their Radio adda as a friend, to just hang around and get entertained for 20mins
Every 20mins Radio One has a DIFFERENT, innovative Segment
Backed with promotion, showcasing and production support, this new format promises to cater to all of the listeners’ needs.

If you are in Bangalore , Delhi, Mumbai you would be feeling the difference the minute you switch to this station! And it feels extremely proud to be part of this creative and path breaking revolutionary Radio Team!!!
Peep into the RadioOne website to know more about how Radio One is truly - Masti Fatafat

And thats exactly whats happend to my life too. Ive been given a New show. With the new format I guess it made sense to some people in the "boss" level to put me on air and pull in a different kind of listener (from what we already had)
So along with my Programming Manager responsibilities I'm Finally a daily On-Air Talent on a Private Network - Yippe!!



Tune into Radio One FM 94.3 - Mon to Sat - 9pm to Midnight And catch your share of RJ Anjaan!

9pm to Midnight - Monday to Thursday

Packed with Interviews and celebrity bytes and with segments like "I feel Good" and "What Nonsense", your weeknights no longer be the same! I even play agony uncle on air 11 to midnight and transform into Dr Anjaan. Tune in and Enjoy Fantastic Bollywood music and some Masti Fataafat!



9pm to Midnight - Weekends - Friday And Saturday

Transforming into DJ Desi King , I host a dance show called Bacardi Breezer Vivid Nights. I play the hottest DESI hits in the country and give you the most juicy Bollywood Humgama. This high voltage dance show includes conversation with DJ's, Celeb Singers, funny chats with ilmstars , a Club Buzz (update), Complimentary Passes to night Clubs, Anjaan's Party tips et al.
So Tune in to Bangalore Biggest Radio Party and Shake What yer Mamma Gave ya!


Ive also decided to blog at least once a month.. and so do tune and and tell me what you think. And even if you dont want to tell me what u think, thanx for Tuning in!!!!

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PS/ Disclaimer / Afternote / For your Information!!!
Prompted by the comments that my blog received from my previous post on Radio One - This is a disclaimer for everyone reading!!!
This BLOG is my private writing space for my personal diary entries. It is no way reflects the thoughts of Radio One nor is any official communication from the Company!!!!!!
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